A well run customer loyalty scheme will deliver benefits to both retailer and customer.
- A customer should feel valued as a member of the scheme
- A retailer can gain greater insight into their customers behaviours
We help our clients to:
- understand a card scheme benefits (to them and their customers)
- deliver a schedule of effective customer development activity
- Managing points liability
We also help our clients to put their customers’ needs at the centre of how they communicate with them.
A well aimed mailing has greater relevance and effect than the “one size fits all” approach
Our approach:
1/ Using our purpose built analysis tool, we can segment your current customers (using your data) into a manageable number of groups
2/ We examine these groups for trends and develop insight. Our specialism is hunting down the less obvious links – potentially across multiple data sources
3/ We then make recommendations on how our clients can use this insight to their benefit
This approach delivers measurable growth to your top line through greater customer loyalty and can help in managing bottom line costs.