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Latest News:

Sept 19:

Click here to read our latest blog on the design considerations that lead to amazing in-store promotion results

 

April 19:

Read our blog on what makes a good promotion work from a customer point of view

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Data is everywhere, particularly in the Retail envirnment.
 
The multiple retailers have the scale to have a department purely focused on seeking and exploiting the customer behaviours that they can see in the data they collect on their systems and databases.
 
Many smaller retailers simply do not have the resource to dedicate to this important role - and that assumes your staff have the specialist knowledge to access and unlock the data you are collecting.
 
Our business aims to be your insights department, giving you access to the rich resource, building on your EPOS database.

In short we seek to encourage your customers to give you their loyalty, by enabling you to show them that you know what their needs are and that you always deliver to their ever changing needs.

We work closely with our clients and we aim to help them through three key approaches:

1/ Inform:

Using your data we deliver insights on customer behaviour at all levels - customer, basket, department and product level. This enables us to propose objectives that will grow your business by developing your existing customers and attracting profitable new customers
2/ Measure:
Unless you measure appropriate metrics, you won't know how the activity has performed.  We help our clients to set objectives and measure performance against those metrics
3/ Enhance:
We seek to maximise your revenue through positively changing customer behaviours through a process of continuous improvement and optimisation, securing more of your customers spend in your shop
 
Click here to see our core services

Unlocking the Insights in your EPOS data

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