Founder and Principle Consultant
With over 20 years experience of customer contact activities, working with many blue-chip companies, Duncan has built his career by focusing on the consumer’s needs and behaviour.
His passion to help clients understand how to best use data in a strategic way led to the formation of Data Strategy Consulting. The company seeks to generate actionable insights which inform and drive profitable sales and marketing activity.
Before setting up the company, Duncan led a team, working with Sainsburys, devising and delivering profitable targeted marketing campaigns through their coupons at till
Prior to this Duncan worked with the world leading insight company AC Nielsen
Outside of work, Duncan is a keen sailor and most weekends can be found racing in dinghies or yachts.
Contact Duncan to see how we could help you deliver increased revenue from your customers
Want to Join Us?
If you’re passionate about number crunching and seeking out those insight nuggets, then please get in touch for a chat.