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Our Team

Duncan Syme

Founder and Principle Consultant

With over 20 years experience of customer contact activities, working with many bluechip companies, Duncan has built his career by focusing on the consumer’s needs and behavior. 

He has a passion to help clients understand how to best use data in a strategic way to generate actionable insights which inform and drive profitable sales and marketing activity.

Before setting up the company, Duncan led a team working with Sainsburys devising and delivering profitable targeted marketing campaigns through their coupons at till

Prior to this Duncan worked with the world leading insight company AC Nielsen

Outside of work, Duncan is a keen sailor and most weekends can be found racing in dinghies or yachts.

Contact Duncan to see how we could help you deliver increased revenue from your customers


Work with Us:

If you have a passion for number crunching, then we’d love to hear from you. Get in Touch!